The Outnet.com analyses its data to find themes for its latest advertising campaign
has analysed its data to find themes for its latest advertising campaign.
The autumn/winter 2015 campaign draws directly from research carried out by the customer insights team at the discount high fashion site, which is part of the Net-a-Porter group. Thus the strap line, Everything reduced but the thrill, reflects the statistic that 85% of The Outnet.com's customers use the site to find classic investment pieces, while 64% are looking for well designed products.
The insights also show print media is the top source of inspiration for customers, but 56% of traffic to the site comes from mobile phones and tablets, so the campaign focuses on digital platforms while appearing in leading fashion magazines around the world.
“Customer research and insights have helped to drive both the creative concept and advertising strategy for fall/winter 2015. When launched in September, the campaign will be fully integrated across all touch points to provide our customers with a socially engaging, 360-degree experience,” says Andres Sosa, global director of sales and marketing.
The Outnet.com was founded in 2009, and today ships to 170 countries, with same day delivery to London, Manhattan and the Hamptons.