Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Customer

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

The Outnet.com analyses its data to find themes for its latest advertising campaign

Linked InTwitterFacebookeCard
The Outnet.com analyses its data to find themes for its latest advertising campaign
The Outnet.com analyses its data to find themes for its latest advertising campaign
The Outnet.com has analysed its data to find themes for its latest advertising campaign.

The autumn/winter 2015 campaign draws directly from research carried out by the customer insights team at the discount high fashion site, which is part of the Net-a-Porter group. Thus the strap line, Everything reduced but the thrill, reflects the statistic that 85% of The Outnet.com's customers use the site to find classic investment pieces, while 64% are looking for well designed products.

The insights also show print media is the top source of inspiration for customers, but 56% of traffic to the site comes from mobile phones and tablets, so the campaign focuses on digital platforms while appearing in leading fashion magazines around the world.

“Customer research and insights have helped to drive both the creative concept and advertising strategy for fall/winter 2015. When launched in September, the campaign will be fully integrated across all touch points to provide our customers with a socially engaging, 360-degree experience,” says Andres Sosa, global director of sales and marketing.

The Outnet.com was founded in 2009, and today ships to 170 countries, with same day delivery to London, Manhattan and the Hamptons.

Linked InTwitterFacebookeCard

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter