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DMEXCO 2018: Reaching the Perfect Customer Using AI and Machine Learning

Rakuten Marketing has joined forces with sister companies, Viber and for this year’s DMEXCO in the Koelnmesse centre, Cologne – September 12-13, 2018. During this unmissable expo/conference for industry professionals, Rakuten Marketing will be exhibiting in Hall 8 – Booth A011 and unveiling how its capabilities can help brands discover and attract new brand advocates, as well as re-engage lapsed shoppers.

Finding Buyers that Fit Your Brand

As part of his visit to DMEXCO 2018, Rakuten Marketing CTO, Dr Neal Richter will deliver his visionary talk, ‘AI, Machine Learning and Rakuten Marketing: find your next customer and re-engage prior purchasers’.

This talk illustrates how Rakuten Marketing AI technology uses data to create audiences that enable brands to find customers that are a perfect fit. Dr Richter will talk attendees through the process – from gathering raw signals, distilling and running them through Rakuten Marketing data mining and audience modelling technology, through to finally activating them in their advertising systems.

If you are attending DMEXCO 2018, make sure to drop by Hall 8, Booth A011 to check out Dr Richter’s talk. He will deliver it twice on September 12, at 11:15 and then again at 16:30.

Rebuilding Your Confidence in Programmatic Advertising

Following on from Dr Richter’s talk, Rakuten Marketing will also be launching its latest version of its programmatic Prospecting product in the Koelnmesse centre this year. Intended to aid brands in their quest towards reaching high-value consumers, Rakuten Marketing Prospecting utilises machine learning and artificial intelligence. Combine these with a robust data strategy and you can see why the global leader in integrated marketing solutions is confident it can help brands reach the right audience – those who stay loyal and spend more – through delivering high-performing and authentic ad experiences people love at scale.

Rakuten Marketing Prospecting also helps rebuild trust in programmatic advertising – a top priority for the integrated marketing solutions provider. Based on audiences’ digital interactions, the technology uncovers profiles that are most likely to convert for a given brand. This technology also becomes smarter and more accurate over time, ensuring ads are served to people, not bots, and delivering audiences that are more likely to convert and become repeat customers. Additionally, Rakuten Marketing offers brands visibility into every touchpoint, clarifying exactly what influences consumers to make a purchase. By providing this granular visibility AI and machine learning empowers marketers to increase their programmatic adspend confidently.

A Chance to Meet the Experts

Through solutions that combine the best of man and machine across affiliate, display and search, Rakuten Marketing supports brands in targeting and converting domestic and international audiences. With a DMEXCO roster as varied as the integrated marketing solutions it offers, Rakuten Marketing will have all hands on deck and be ready to answer any of your digital advertising queries. While availability lasts, the Rakuten Marketing team is still taking scheduled meetings – which you can request here.

Alternatively, you can attend the Rakuten Marketing DMEXCO 2018 networking party and make connections over a glass of bubbly and some nibbles. ‘Happy Hour’ takes place on September 12 at 17:00 in Hall 8, Booth A011.

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