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EDITORIAL From H&M to Ted Baker: how leading retailers are deploying multichannel to boost sales in uncertain times

In today’s InternetRetailing newsletter we’re reporting on the approaches leading retailers are taking in order to give shoppers the experience that they want. H&M says its online sales have lifted strongly as it brings online and the store closer together through multichannel services in-store, while Ted Baker is looking to improve its omnichannel model in search of a return to growth. 

Sainsbury’s is using machine-learning and analytics in order to ensure it stocks the products its customers want to buy, while its Nectar customer loyalty programme is offering shoppers a fully digital experience – and promises improved offers as a result. Farfetch is using delivery technology to improve its customers’ experience of its platform.

All these efforts come at a time when, the latest BDO figures suggest, shoppers are holding back from spending as they wait for clarity on Brexit. Indeed, the BDO report suggests that retailers must prioritise omnichannel solutions as they wait for that uncertainty to be resolved. Today’s newsletter offers some practical ideas as to how leading retailers are using these solutions in their own businesses. 

Today we’re counting down to IRC 2019 and the chance to hear from – and discuss with – still more leading retailers on the tactics that they are finding most useful in today’s competitive retail market. Our story includes a discount code offering 75% off the cost of a ticket.

And today’s guest comment comes from Mike Callender of REPL Group who considers how retailers can introduce automation without devaluing their employees. 

Image courtesy of Sainsbury’s

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