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EDITORIAL How IRUK Top500 retailers are focusing on their merchandising strategies to drive further success

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Life and the news cycle both slow down in the summer, giving InternetRetailing readers the chance to catch up on some stories that may have slipped past during the year. This year we’re marking each of the six core summer holiday weeks by focusing on our core InternetRetailing themes and revisiting some of the ways that we’ve explored those themes in print. We’re reviewing, reconsidering and refreshing some of the critical lessons, practical examples, and ideas that could work for others just as well as they already have for IRUK Top500 retailers.

This week we are focusing on Merchandising, and we’ll be turning our attention to Mobile & Crosschannel, Operations & Logistics and Strategy & Innovation over the coming weeks.

In today’s newsletter, we commence our merchandising journey with a reportage on European retailers offering next-day delivery rose by 50% and how they’re creating a summer peak.

We continue with four approaches to merchandising as we report on the importance of retailers understanding the fit.

Meanwhile, we interview Matthew Gaunt of Wickes on using customer data to deliver relevant messages.

Today’s guest comment comes from Rob Curran who considers the true meaning of omnichannel.

We also cover that more than a half of UK customers now shop online as the value of digital basket exceeds a five-year average growth rate.

RetailCraft podcast

Find out more about the first two episodes of InternetRetailing’s RetailCraft podcasts featuring Heals and the Rug Company.

RetailCraft 01 – David Kohn of Heals – “probably the most sceptical man in the industry”? Surely not!

RetailCraft 02 – Sarah Stagg of The Rug Company and the 2018 IREU Top500


Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page.

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