In today’s InternetRetailing newsletter we hear from retailers from different sectors, all focused on enabling their customers to buy in the way that best suits them. The challenge for each is different, since shoppers themselves have different shopping habits, and they may then want to buy clothing, homewares, groceries and general merchandise in a variety of ways. Giving those shoppers ways that suit them as individuals has proven key to success – and what’s common to many of the traders that we report on today is a focus on smaller stores in central locations, allied to mobile-led digital strategies that give the end shopper more convenient ways to buy. It’s an approach that appears to be boosting sales and profits, for many retailers, at the same time.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
You are in: Home » Editorial » EDITORIAL How leading retailers are combining smaller stores and mobile to deliver sales and profit growth
EDITORIAL How leading retailers are combining smaller stores and mobile to deliver sales and profit growth
Chloe Rigby
In today’s InternetRetailing newsletter we hear from retailers from different sectors, all focused on enabling their customers to buy in the way that best suits them. The challenge for each is different, since shoppers themselves have different shopping habits, and they may then want to buy clothing, homewares, groceries and general merchandise in a variety of ways. Giving those shoppers ways that suit them as individuals has proven key to success – and what’s common to many of the traders that we report on today is a focus on smaller stores in central locations, allied to mobile-led digital strategies that give the end shopper more convenient ways to buy. It’s an approach that appears to be boosting sales and profits, for many retailers, at the same time.
Oasis, for example, is opening local stores in market towns while investing in digital. It’s seen sales and profits grow, led by ecommerce, which now accounts for 30% of all Oasis Warehouse Group sales. Ikea is opening smaller stores in city centres and investing in home delivery, while improving its mobile app. DFS has innovated to improve its online and in-store customer experience over the last year. Sainsbury’s is bringing Argos into its supermarkets, and also opening more than 100 convenience stores, while digitising its Nectar customer loyalty scheme in order to make more personalised offers to customers. That’s a theme that Ros Lawler of Pai Cosmetics discusses further in today’s IRC 2019 interview, in which she considers how brands are finding new ways to talk to their customers.
And from our European coverage we have news of how online marketplace Zalando is popping up in Madrid with a virtual fitting room, and how Spanish department store El Corte Inglés is helping shoppers to search for products via their smartphones.
Today’s guest comment comes from Michael Poyser of Ecrebo, who asks whether Black Friday is a one-off wonder – or integral to sales.
Image: Fotolia
Read More
You may also like
Register for Newsletter
Receive 3 newsletters per week
Gain access to all Top500 research
Personalise your experience on IR.net