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EDITORIAL How to grow post-lockdown

Managing orders is key to flexibility

As lockdown (very) slowly eases across the world, retailers are emerging into a very different world than the one they shut their doors on back in March. The economy has been hit hard, but the only way out of this is to grow – and smaller ecommerce player are going to lead the charge.


While retail sales in the UK have slumped by their biggest margin since records began, there has been some growth and all of it was led by online. Consumers are, naturally, turning to ecommerce to get the things they need. And this is a picture unlikely to change in the coming months.

This is obviously good news for ecommerce retailers, but it comes with a caveat: the ecommerce space is set to be super-competitive – and the players that work out how to play to their strengths here are going to win.

With shoppers now being fought over by sellers online, they are becoming more fickle. The retailers that give them the level of service, experience and engagement that they crave are going to be the winners.

How to do this relies on getting everything right – from how they are marketed to, how they are engaged, which platforms you find them on and, perhaps most critical of all right now, how to get the goods to them.

Starting this week, we are looking at how to rethink retail for post-lockdown growth, focussing this week on how to manage operations and logistics both in a time of social distancing and in the new ecommerce landscape as we start to emerge from the pandemic.

We will then be moving on to look at how to engage them with social media, the role of mobile – both locally and beyond – how to make your ecommerce site as efficient as possible, the tools that can help you grow and, of course, lessons learned by real retailers globally as we come out of the pandemic and into the new world order.

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