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EDITORIAL Mountain Warehouse, Unbound, Secret Sales, Moonpig and more develop new ways to reach customers

Image courtesy of Mountain Warehouse

In today’s InternetRetailing newsletter, we’re reporting on the new services that retailers are developing as ecommerce and multichannel trading environment continues to change.

Mountain Warehouse and Unbound are both doing so through marketplaces on their websites, where they will work with third-party brands. Both have large and specialist audiences and believe that selling on their sites will enable brands to reach new customers – while the brands that sell on their marketplaces will help the retailers expand the range they sell.

Meanwhile, fashion marketplace Secret Sales is offering the brands that sell on its platform support with UK fulfilment. That’s something that brands say they are taking up in order to navigate the new trading barriers erected in the wake of Brexit.

Kingfisher, reporting first quarter results this week, says it’s now focused on growth initiatives that include its own marketplace on the B&Q website. The DIY and trade supplies retail group says sales were resilient in the opening months of the year, with 16% now taking place online following 164% ecommerce growth over the course of the pandemic.

Multichannel tile retailer Topps Tiles, meanwhile, is launching a pureplay tile business that it says will help it reach more value conscious new customers. The launch of Tile Warehouse comes as the business reports record revenue in the first half of its financial year.

And Moonpig is moving beyond personalised cards and physical gifts into gift experiences as it plots the acquisition of Buyagift. This, it says, will enable it to deliver gifts the same day they are orders.

As the RetailX Brand Index 2022 launches, in association with Tealium, we explore how The Body Shop talks to its customers in a case study from the report.

In today’s guest comment, Paul Wright of AppsFlyer considers what attribution and analytics mean for retail marketers.

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