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IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

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EDITORIAL Is Amazon leading an ultimate idea of a peak?

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Today sees the culmination of this week’s focus on brand engagement
Today sees the culmination of this week’s focus on brand engagement
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Amazon Prime Day was a boon to the marketplace and saw a halo effect shine on all retailers

Life and the news cycle both slow down in the summer, giving InternetRetailing readers the chance to catch up on some stories that may have slipped past during the year. This year we’re marking each of the six core summer holiday weeks by focusing on our core InternetRetailing themes and revisiting some of the ways that we’ve explored those themes in print. We’re reviewing, reconsidering and reminding of some of the critical lessons, practical examples, and ideas that could work for others just as well as they already have for IRUK Top500 retailers.

 

This week we started with Brand Engagement, and we’ll be turning out attention to The Customer, Merchandising, Mobile & Crosschannel, Operations & Logistics and Strategy & Innovation over the coming weeks.

 

In today’s InternetRetailing newsletter we report on how an extra six hours helped to lift Amazon Prime day traffic, but its hourly rates fell compared to the last year possibly due to website outages and stikes. This suggests that Amazon can quite successfully withstand background disruptions in the midst of its mid-Summer peak, as we previously reported its biggest selling Prime Day 2018 yet.

 

We also detected Amazon’s Prime Day ’halo effect’ aka ’Black Friday’ boon for retailers.

 

Today also sees the culmination of this week’s theme of Brand Engagement with the example of how private equity company True bought an organic children’s clothing maker Frugi by focusing on its brand engagement values.

 

Another example of brand connection comes from Derek O’Carroll who in today’s guest comment brings to attention Asos’ ’try-and-buy’ service, which gained momentum amongst its customer base.

 

Meanwhile, Footasylum, a Top100 retailer in IRUK Top500 research ups its online and offline game to solidify its customer-retailer relationship, further driving a brand engagement strategy.

 

We are also presenting a data-packed insight into how retailers can decode customers behaviour, driven by the evolution of omnichannel to establish a service that each individual wants.

 

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Picture credit: Fotolia

 

 

 

 

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