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Ethical children’s wear group Frugi turnover up 51%

Frugi: kids clothes helping the planet and its people

The UK’s leading organic and ethical children’s wear company Frugi Group – comprising of organic cotton children’s wear brand Frugi and reusable products brands TotsBots and Bloom & Nora – has reported that its consumer business increased sales by 51% for the 7 months from June to the year ended December 2020.

Growth has been driven by the continued momentum in shoppers buying from D2C businesses, especially throughout the pandemic, coupled with the behavioural shift of consumers increasingly buying from ethical and sustainable brands. It is with Frugi’s ethical spirit that it decided to repay all furlough funds to HMRC.

Sarah Clark Frugi CEO says: “Although the economic situation has been and will remain a challenge, the strength of the Frugi community and continued interest in our core value, of putting people and planet first, has helped support the growth of our business these past 12 months. We have some exciting plans in our pipeline this year that I anticipate will support momentum in the domestic and international growth of our brands.”

Frugi received private equity investment from True in 2018 to help the business expand and promote its sustainable ethics as a way of life.  With the acquisition of reusable brands TotsBots and Bloom & Nora in 2020, Frugi has spread its sustainable credentials into a rapidly growing sector.  

In addition to a strong financial performance the business won two Queen’s Award for Sustainable Development and International Trade last year and, was one of only four companies to achieve a double award. In the New Years’ Honours list co-founder Lucy Jewson was awarded an MBE for her services to ethical clothing design.

As a result of Frugi’s continued momentum, achievements, and the shift in consumer spending towards sustainable, ethical products, the Board believes Frugi, TotsBots and Bloom & Nora will remain on track to exceed expectations for the FY21 financial year. 

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