Building Strong ROAS on Google Shopping via Testing: Discussion with Intelligent Reach, FatFace and NMPi

E-commerce players face a pressing challenge to preserve their profitability while increasing ad budget, win product-level advertising competition and build digital revenues from offsite channels powered by a data feed.

This webinar unveils how FatFace and their digital agency NMPi, are using A/B tests on Google Shopping to optimise product attributes and get these relevant to shoppers ready to buy, drive higher impressions and clicks, and lower CPC to build a strong ROAS.

LEARNING OUTCOMES

• The importance of running A/B tests on feeds, with the right methodology.
• What to test – Product Titles, Product Types, Product Images.
• Key insights from FatFace A/B tests.
• Identify invisible products and turn them into best sellers
• Importance of aligning feed management and campaign management

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