ao link
Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Events

Building Strong ROAS on Google Shopping via Testing: Discussion with Intelligent Reach, FatFace and NMPi

12:00 - 13:00

E-commerce players face a pressing challenge to preserve their profitability while increasing ad budget, win product-level advertising competition and build digital revenues from offsite channels powered by a data feed.

 

This webinar unveils how FatFace and their digital agency NMPi, are using A/B tests on Google Shopping to optimise product attributes and get these relevant to shoppers ready to buy, drive higher impressions and clicks, and lower CPC to build a strong ROAS.

 

LEARNING OUTCOMES

  • The importance of running A/B tests on feeds, with the right methodology.
  • What to test – Product Titles, Product Types, Product Images.
  • Key insights from FatFace A/B tests.
  • Identify invisible products and turn them into best sellers
  • Importance of aligning feed management and campaign management

Register now >>

Featured Speakers View All


Featured Speakers


Sami Bhasin

Sami Bhasin

Head of Customer Success & Performance UK
Intelligent Reach

Steph Powell

Online Acquisition Manager
Fat Face
Lucy Smith

Lucy Smith

Account Director
NMPi

Chloe Rigby

Editor
InternetRetailing

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter