In 2022, Retail Media spending amounted to £2.7 billion, and it is projected to reach £25 billion by 2026. Considering that this channel is still finding its footing in Europe, it’s no surprise that 82% of advertisers intend to increase their spend this year.
Amazon holds the majority share of the spending and has pioneered this new media channel. However, other retailers in Europe are also catching up. Exceptionally engaged audiences and high-traffic digital channels are key indicators that establishing your own retail media network or joining an existing one can lead to success.
From building a technology stack to setting up infrastructure, utilising first-party data for monetization, MediaX explores the experiences of well-established retailers in this space to new entrants and the agencies who are helping make things tick. It uncovers any entry barriers and discusses what advertisers, particularly in the FMCG sector, should consider when making investments.
