The journey from data to shopping experiences: Making AI work for you
A relevant and compelling shopping experience is a driving theme for retail in 2019 and there has been much talk of the potential for Artificial Intelligence (AI).
As adoption of AI increases, many businesses are learning that to be successful it requires a strategy for how and where to best apply algorithms. It requires a deeper understanding of the data available in the business and the ability to make that data available to merchandisers in order to improve recommendations that support their merchandising strategies.
Peter Thomas, CTO and Chintan Gupta, Product Manager of Attraqt share their experiences working with some of the world’s leading retail brands. They will provide practical insight into how to reassess and reset your AI automation strategy so that it starts with data and ends in ROI.
In this webinar:
- Understanding why retailers are struggling to extract real value in AI’s potential to optimise their search, merchandising and personalisation experiences
- How to better apply AI by evaluating and actioning the best of your data in measurable terms
- Understanding the various different applications of AI and how they can help transform shopper experiences