Join our panel of experts as they explore the evolving landscape of retail media. Based on the research of the Retail Media Report 2024, this webinar will outline the players in this field and how they can build a retail media network:
- Retailers
- Steps needed to go from today’s retailer to tomorrow’s fully integrated retail media network player
- The expertise needed to do it – what you have in-house and what you need to bring in (and when)
- Brands, manufacturers and suppliers
- Steps needed to move from trade marketing relationships with retailers to an ad/marketing/media relationship
- The expertise needed to do this in house or through media agencies
- Agencies
- Steps needed to embrace this retailer-led world of ad sales and marketing
- The relationships needed and changes in working practices. The data needs and inventory needs
- Tech partners
- The vendor landscape and what platforms are available
- How to manage your data, ad inventory management to launch a successful network.
Register now and find out more about this emerging new market
