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Winning The Attention and Hearts of Gen Y&Z

4 May 2023
14:00 -

Gen Y&Z are the top spenders in eCommerce. They’re the most relevant generations when it comes to growing your online business. Cracking their code is becoming more and more challenging, which is why retail companies need to find new ways to do so.

In our webinar, we’re sharing SCAYLE’s insights on how to not only reach the younger generations but to also keep them engaged and even loyal to your brand. Thanks to SCAYLE’s expertise, ABOUT YOU has managed to expand into over 26 European markets and establish themselves as one of the biggest online fashion and lifestyle stores in Europe.

Learn all about collaborating with opinion leaders like ABOUT YOU:

  • How to select the right opinion leaders, which formats are relevant for Gen Y&Z, and how to enable your chosen opinion leaders to create the best resonance with your target audience
  • How to create exclusive offerings, set up successful cooperations, and utilize social-first events to boost your brand experience
  • How to keep Gen Y&Z engaged with bold promotions, and how to choose the right touch points to keep them loyal to your brand

ABOUT YOU digitizes the classic shopping stroll by creating an inspiring and personalized shopping experience on the smartphone. With more than 45 million unique active users per month, ABOUT YOU is one of the largest fashion and lifestyle stores in Europe. It is currently active in 26 European markets. With SCAYLE, the fashion tech company also offers its own e-commerce infrastructure as a licensed product.

SCAYLE is the B2B division of ABOUT YOU Holding SE and enables brands and retailers to build up an international D2C business with modern commerce technology. It unites a headless and API-first approach with customer-centric, composable features, and cloud-native convenience. Leading brands like Deichmann, s.Oliver, Fielmann, FC Bayern, Marc O’Polo, and DEPOT use SCAYLE to grow their businesses efficiently and sustainably. The SCAYLE Commerce Engine powers more than 100 online shops.

Featured Speakers

Fabienne Grewe

Channel Lead Paid Social


Fabienne is the Channel Lead of Paid Social at SCAYLE. Together with her team, she supports eCommerce brands with the operational & strategic steering of their display, retargeting, social, and creator marketing. She comes with more than 5 years of experience in fashion eCommerce, mainly focusing on Social and creator Marketing.

Birte Kipp

Teamlead Commerce Management


Birte is leading the Commerce Management unit at SCAYLE, supporting eCommerce brands to scale their business. In her previous positions, she focused on Social Media Marketing in industries such as home & living and fashion, where she gained valuable experience on how to engage and convert young audiences.

Paul Skeldon



Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at, a research analyst at RetailX and managing editor of, the leading news service for the value-added telecoms market globally.

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