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Feelunique on track for £100m sales this year as shoppers turn online to replicate the salon experience

Image courtesy of Feelunique

Feelunique saw sales grow by 39% over Christmas – and says it is now on track for £100m in sales in its full financial year. 

The beauty platform this week said that sales reached £28m in the 12 weeks to January 3, 39% up on last year, as shoppers bought online and via its marketplace. Active customer numbers rose by 41%, while visits to its website were 86% ahead. 

Feelunique, ranked Top250 in RXUK Top500 research, says that its growth reflects both the investments it has made in its online platform, focusing on personalisation, speed and ease of use, and the brands that it sells. 

Sales through the marketplace that it hosts on its website grew more than tenfold during the year, and the retailer also saw international sales, with US sales up by 168% ahead of last year. Both will remain a focus in its next financial year.

Shoppers bought gifts and skincare (+57%) products. The retailer says that sales of retinol-based products (+145%) and dermatologist-approved skincare (+174%) came as customers carried out their own professional-standard salon treatments at home. 

Sarah Miles, chief executive of Feelunique, says: “We’re delighted to report a very strong sales performance during the quarter, capping what was a transformational 2020 for Feelunique.

“We have achieved rapid growth in revenue and new customers over the past 12 months. This progress has been supported by investments in our technology and our focus on expanding the number of brands available through our platform. As a result of this continued momentum, Feelunique is on track to exceed £100m in sales and achieve positive EBITDA for its financial year ended March 31 2021.

“Over the Christmas period we continued to achieve great success with our gifting options and our hugely popular beauty advent calendar – which included more than £270 worth of beauty products for just £89 – yet again sold out in the lead up to Christmas. Make up sales delivered double-digit sales growth despite the cancellation of Christmas parties and consumers staying home. For the same reason skincare sales surged, with consumers prioritising self-care during the period.”


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