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Football social media site talks its customers’ language

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OleOle, a leading social media platform for football fans, has deployed a new search engine optimisation (SEO) campaign to drive sales of its ticket and travel packages for the 2010 FIFA World Cup in South Africa.

It has appointed digital communications specialist Halpern Cowan to organise its search strategy to target customers and increase the level of new enquiries via exact match search, managing very specific keywords and unique phrases pertinent to OleOle’s customers.

Boris Jacquin, head of SEO and online marketing at OleOle, said: “Initial results are already proving very impressive. As the first ever World Cup to take place in Africa, it’s guaranteed to be a spectacular and passionate event for supporters, and our packages have been designed with the fans in mind.”

Louis Halpern, chief executive of Halpern Cowan, added, “This year’s World Cup will be the marketing event of 2010, but in order to stand out from frenzied competition and make an impact, brands involved need to demonstrate understanding of customers to make the most of the opportunity. Exact match SEO in particular is about ensuring the traffic that visits a site is of a high quality and is already interested in the product before it gets there, impacting not just sales but the reputation of a business.”

OleOle is approved by FIFA as a tour operator to sell ticket packages for this year’s World Cup through MATCH Event Services.

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