These retailers– which feature many well-known names, such as Brompton Bicycle, The British Museum Shop and the Great Little Trading Company, as well as foreign players such as Spanish department store El Corte Inglés to German travel company bücher.de, Australian website costumes.com.au and, from the US, The Metropolitan Museum of Art Store – are at the forefront of growth and we are focussing on how they are going to get there.
Each week, we will be looking at the technological and strategic tactics being deployed by the 2000 companies on the Growth 2000 list, but also sharing with you how other retailers are doing what we consider to be interesting things – with demonstrable results – in the fields of mobile, social, marketing and logistics to win over new audiences and deliver the growth needed to create the next generation of retail.
Through a combination of trend analysis, case studies, thought-leadership pieces and interviews – as well as working with our sponsors Rakuten Marketing and Ingenico – we shall be look at what the issues are facing retailers trying to grow in the Brexit obsessed, technology fuelled retail environment, as well as how those challenges have been met.
This week, for example, we see just how pressing the technology play is. It sits behind growth strategies for a range of retailers and brands – including Dr. Martens, PUMAand Anoushka– yet, for many, investing in tech to see those gains is becoming increasingly difficultas sales decline.
We also take a look at how understanding today’s under 16s is key to your retail strategy. For example, recent research shows that under 16s are obsessed with YouTubers and see these as their main influencers – more than that, the kids want these influencers to be retailersand sell the things they endorse.
This has fundamental implications for future retail, reshaping not just the role of social media influencer marketing in the sales funnel, but also in who retailers are going to be up against as competitors in the years to come.
So, stay tuned to our site for constant insight and data on growth strategies for retailers, download the Growth 2000 research report and check your inbox every fortnight for news updates on all the good things we are putting together in InternetRetailing’s Growth 2000 section.