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In a series exploring 3D visualisation, Digital Editor, Scarlette Isaac, considers how digital leader John Lewis is harnessing Marxent’s 3D solutions to help customers visualise big ticket items in their homes.
For department store John Lewis & Partners, 3D visualisation is used to help showcase how products will look in situ, allowing customers to better understand their size and positioning in the room of their choice.
The retailer has been trialling 3D and 2D visualisation tools and AR technology with Marxent since 2019. The technology now forms part of John Lewis & Partners’ free Style Advice Design Consultations, which are available instore or online and were launched at the beginning of 2021.
This service allows customers to accurately recreate their rooms digitally before adding in John Lewis & Partners’ products. The colour of walls and floors can also be altered to show how purchased items could look in a redecorated home.
Following the appointment with one of John Lewis & Partners’ home design consultants, customers are then emailed a mood board, floor plan and 3D visualisation of the space, along with shoppable links and a photoreal 3D render that captures the virtual space from a specific perspective. They then receive a personalised shopping list of the products discussed in the meeting.
Toby Wilmot, online product owner at John Lewis & Partners, says that the visualisation tools helps both customers and the company’s design advisors. “Since rolling out the tool in January 2021, we have seen 3D technology become an integral part of our home designers’ interactions with their customers, regardless of whether it is a virtual or in-person appointment. The tool helps our design advisors to communicate their vision for the customer’s home more clearly than ever before, which helps to build our design service credibility with customers.”
The retailer says that customers using the tool can fully explore a wider range of options and that both conversion and return rates have been boosted due to the customers’ increased confidence in their purchases. The ability to email the relevant floor plan and 3D visualised image is among the most popular feature of the service.
There will be more to the John Lewis 3D visualisation story. “We are continuing to develop the tool with Marxent,” confirms Wilmot.
This case study was originally published in our white paper written in collaboration with Marxent.
Download the full report here to find out more about how 3D visualisation tools can help guide customers from inspiration to transaction.
