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How to survive showrooming

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In today’s Internet Retailing newsletter we report on a new study that lays bare the extent of showrooming in our stores. The study from the Omnico Group justifies retailers worst fears, showing that one in 10 shoppers have bought online from one retailer while standing in another retailer’s stores.

But, it argues, this behaviour should not be seen as undermining retailers’ stores. Rather, it’s simply a logical attempt by shoppers to join up the often-lacking omnichannel experience, finding out for themselves the information that they can’t see in store. The theme of mobile in stores continues in our interview with Jonathan Wall of Shop Direct Group ahead of the Internet Retailing Conference 2013. Find out more in the stories below.

We also report today on an August boost for online sales growth, on Debenhams, French Connection and Mobile Fun as they bring us up to date with their ecommerce performance, and tell of news of overseas expansion for virtual fitting rooms and Metail.

Our webinars

We have an upcoming webinar to let you know about. On Tuesday October 15, EPiServer considers How to win in the M-commerce world. Product manager David Bowen will guide retailers through how they can deliver the 3Ms of the mobile, multichannel and me (personalised) commerce experience, looking at how responsive design, contextual marketing and personalisation can be combined to drive sales and improve customer loyalty.

The free event takes place at 11am – register and find out more by clicking here.

More information about our webinar programme is available here.

Our events

The 8th Internet Retailing Conference will be held on October 16 in London, when keynote speakers will include Sir Stuart Rose, chairman of Ocado and Dressipi, and Laura Wade-Geary, executive director, multichannel ecommerce, Marks & Spencer. For more details, visit

Today’s stories

One in ten shoppers has bought from one retailer’s website while standing in another retailer’s store: study

Online sales grew by 18% in August: figures

IRX 2013 PREVIEW Interview with Jonathan Wall of Shop Direct Group: the power of mobile

Debenhams and French Connection report ecommerce growth

Virtual fitting room companies announce expansion into new markets

Mobile Fun unveils 14.7% sales boost after a year that saw expansion into 22 new countries

Read More

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