Data has revealed what consumers in the UK and US are most attracted to when shopping online – and it may come as a surprise: humming bird feeders and beach shoes are more popular than you might imagine.
According to rapidly-growing zero markup and ethical online retail app Wholee of UK consumers’ top 10 products, five were clothing and apparel items, with a ladies’ skirt proving to be the UK’s most popular item with almost 3,500 purchases. Other products in the UK top 10 included a smart watch (5th) and an electric drill (7th).
US consumers looked outdoors for their top product, purchasing a hummingbird feeder more than any other product in the first three months of this year. Men’s summer beach shoes (7th) and a walking and talking rabbit soft toy (9th) were other top products for US consumers so far this year.
Examining broader sales categories, pet products were a clear favourite of shoppers stateside, with the proportion of total sales made up by pet products nearly three times larger in the US than the UK. UK consumers on the other hand focused more on their property than their pets, purchasing 58% more furniture and decoration products than US customers.
Overall, UK consumers spent almost $13 more per shop than US consumers, with a UK basket averaging $73.50 in comparison to the US average of $60.70.
Commenting on the data, Wholee spokesperson Eleanor Thomas says: “This data provides an insight into exactly what US and UK consumers are looking for when they shop on online marketplaces. The prevalence of clothes in the UK’s top 10 products in comparison to the US shows that UK consumers are more inclined to shop for clothes first and foremost. On the other hand, US consumers’ wider variety of product selection, including more pet-related purchases, shows a willingness to explore a wider variety of products available online.”
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