Aldi has extended its click and collect trial to a further 200 stores across swathes of the UK, meeting a pledge to offer more omni-channel services by Christmas. Its rapid delivery option with delivery is also now available at 130 locations.
The retailer trialled click and collect in a handful of stores in the West Midlands in September, which it extended to 18 stores in the region in October. It has now extended that trial to cover six stores in Essex, 10 in Leicestershire and Rutland, three in Somerset, three in Cambridgeshire and 41 in the West Midlands.
It now has click and collect at around 20% of its 900-strong UK store footprint.
Aldi is also running a rapid delivery service with Deliveroo, which now operates from 130 of its stores in London, Greater Manchester, Cambridge and the Midlands since the early summer and is now being extended to 22 more shops in towns including Liverpool, Bristol and Brighton.
Shoppers living within 6km of those shops can choose from a range of 400 grocery items for delivery by Deliveroo riders in as little as 30 minutes, placing their orders via the Deliveroo app.
CEO of Aldi UK and Ireland, Giles Hurley, said that extending this trial was about “providing thousands more of our existing customers with another convenient way to shop with us, while also making Aldi accessible for many others who may not have shopped with us before.”
Richard Thornton, Communications Director at Aldi UK, adds: “We’re finding customers really value having more ways to shop at Aldi, particularly at the moment. That’s why we’ve been keen to extend our trial with Deliveroo to stores in more new areas, and plan to launch our trial of click and collect in more than 200 additional stores between now and Christmas.
Ajay Lakhwani, Vice President of New Business, Deliveroo says: “We are delighted that Aldi’s trial with Deliveroo will expand to 130 stores. Deliveroo’s on-demand grocery partnerships have proven vital for so many people during this difficult period, allowing families to get the food and household items they need and want quickly. The fast expansion and success of this trial reflects the strong customer desire for groceries on-demand, an area in which Deliveroo is providing increasing choice. We are excited that even more customers across the country can now enjoy Aldi’s great quality food.”