It doesn’t really get more personal than the customer’s very skin and Jurlique, a global natural skincare manufacturer, is looking to leverage the personal as part of a revamp of its ecommerce site and digital strategy.
Led by the team at Jurlique – and implemented by digital commerce consultancy Tryzens – in a bid to take its range of natural skincare product to a broader market and improve the experience for its customers, Jurlique’s new website has a number of impressive capabilities, most notably leveraging consumer data to drive meaningful, personalised communications, enabling Jurlique to deliver targeted product and content recommendations to customers.
The new platform enables efficient and effective customer identification, analysis and management, giving Jurlique the capability to optimise how it promotes and sells products to customers. New features to showcase information about its products and heritage help to bring the brand to life, and Jurlique is now able to offer personalised samples and gifts, VIP offers, gift-wrapping and speedy check-out, further enhancing the customer experience.
Jurlique’s Global Digital Team developed an extensive digital foundation for an advanced CRM database and product roadmap aimed at improving the customer experience across all touchpoints globally. Using this strategic approach as a guide, Tryzens implemented a powerfully modern, agile and intelligent eCommerce platform. The new platform has already delivered significant improvements in the user experience, removed friction from the customer journey and is tracking well against KPIs
Jurlique worked in collaboration with Tryzens to implement a comprehensive website and back-end redesign, creating a new, intuitive experience for customers and streamlining internal processes. In addition, in support of Jurlique’s global aspirations, Tryzens ensured that the functionality and design of the new platform offered a consistent and intuitive user experience, regardless of the territory the customer is in.
Fiona Moylan, Global Director, Digital, Data and eCommerce at Jurlique, explains: “Our customers are at the centre of everything we do and it’s imperative that they enjoy the same level of personalised service no matter the touchpoint, region, channel or device that they’re using to engage with Jurlique. Our partnership with Tryzens has been essential to offering our customers a superior service online, utilising our data to drive personalisation, together with enhancing our ability to offer a global service.”
Andy Burton, Tryzens’ CEO, adds: “We are thrilled to have had the opportunity to work with Jurlique on this project, helping them construct an online shopping experience that has delighted its customers and provided it with the scalability and flexibility to support its continued growth in the market. Jurlique is known around the world for its commitment to quality, and its care for its customers and the environment, so it was critical that we reflected this effectively in its eCommerce platform. The new website that we developed for Jurlique makes it easier than ever for customers to find the products they are looking for, and it is perfectly suited to support the company’s ambitious growth plans.”