The Transform Stream at the Internet Retailing Conference 2016 (IRC16) has added three top line speakers to its roster, each bringing an expert view from different perspectives across the retail spectrum.
Exploring what Omni-channel really means for merchants, Nicole Olbe, Payment Gateway Sales Director at Barclaycard will explore the numerous points of interactions consumers have with merchants and the challenges merchants face in offering a great, quick and simple payment experience for their customers. What do merchants need to have in place to meet the growing needs of their customers to interact across a host of payment channels? A real-life experience will be presented to show one merchant’s journey to a full Omni-channel payment solution.
Michael Durbridge, Director of Omnichannel, B&Q will be on hand to describe how, as a digital trailblazer, B&Q is harnessing the most recent digital technologies to harmonise communications and experience and generate more continuity between online and in-store.
Faye Roth, Head of Customer & Digital IT Delivery, River Island, will be there to show you how you can use the latest technologies to transform your business from the inside out. Hear how the leading fashion retailer is harnessing the most recent digital technologies to syncronise physical and digital and generate ROI.
This year’s Internet Retailing Conference explores the theme of new horizons as it looks to the future of ecommerce and multichannel retail. It will provide a forum for retailers to discuss the direction of travel as omnichannel commerce moves into the next stage of digitally-led transformation.
IRC16 is the 11th conference, and as the event moves into its second decade it focuses on changes in both the way that shoppers buy, and that retailers sell that are likely to come in future.
As well as marketplaces, the role of mobile and international in the future of retail will also come under scrutiny. Speakers hail from retailers and service providers as diverse as Home Retail Group, Urban Outfitters, Lego, Woolovers and Vente Privée, as well as AirBnB.
“Ecommerce professionals, for over a decade at the vanguard of innovation and radical change, are themselves now having to adapt and change as ecommerce is no longer a channel but an equal partner with stores,” said Ian Jindal, editor-in-chief of InternetRetailing.
“For 2016 we’re looking to new horizons that the modern digitally-enabled retailer can scan as we seek to satisfy the demands of the connected, savvy customer.”
The event, to be held at the Novotel, Hammersmith, London, follows directly on from sister event the eDelivery Conference, to be held the previous day, October 11, at the same venue. This event, for retail logistics professionals, focuses on Practicalities, a theme explored through the twin tracks of availability and experience.
“Creating options and providing robust solutions could be the mantra of the multichannel professionals responsible for S-O-L-D – supply chain, operations, logistics and delivery,” said InternetRetailing’s Jindal. “The infrastructural aspects of multichanne retail are creating new capabilities to be turned into customer promises. Our theme for the second annual eDelivery Conference is practicality. Our two tracks, availability and experience, will analyse those much needed practical approaches to fulfil the multichannel promise.”
Speakers from Tesco and feelunique.com are already confirmed at EDC 2016.
For more information about the InternetRetailing and eDelivery conferences click here.
