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IRX 2014 PREVIEW Mobile theatre takes centre stage

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Some of the UK’s biggest retailers are set to discuss the next stages of mobile retailing’s evolution – and its place at the heart of omni-channel – at Internet Retailing Expo 2014 on 26-27 March at the Birmingham NEC. And a glance at the speakers signed up for the must attend retail event of the year shows how the mobile theatre is not longer a mobile theatre, but the stage to play out the real heart of modern omni-channel retailing.

Just look at the job titles of heavy hitters making up the conference programme: Mark Cody, senior marketing manager – mobile at Tesco; Mike Durbridge, director of omnichannel,B&Q, Ashley Payne, head of digital operations, Debenhams, David Devany, VP Europe – ecommerce and digital, Claire’s Accessories; 
Andy Towers, head of product development,; 
Phil Ward, head of experience and development, Carphone Warehouse
; and Lynn Ritson, brand communications director, Karen Millen.

The list is not only one of key retailers in the UK, but it shows how mobile is no longer just a channel, but in many ways the cornerstone of digital retailing for the 21st Century.

The conference offers an excellent breakdown of all the different facets of how mobile drives e-commerce, as well as offering some great insights from those that know into actually how to make it happen.

Over the next few weeks we will be talking to these movers and shakers about these challenges and the role mobile has to play – as well as hooking up with many of them for some interesting video vignettes. So stay tuned.

In the meantime check out the conference and book your tickets to the must attend retail event of the year here

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