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Laithwaite’s Wine shifts 31m bottles as it exploits boom in home deliveries with improved delivery options

Laithwaite’s Wine improves delivery options

Laithwaite’s Wine has seen an increase in home deliveries and subscriptions, delivering 31.5 million bottles thanks to improvements in its delivery options following a deal with Yodel.

A recent report from British Retail Consortium (BRC) and KPMG shows that lockdown has permanently changed some consumer’s shopping habits as online shopping continued to boom into late summer.

Tapping into this,  Laithwaite’s customers will now have access to Yodel’s Xpect service, which provides customers with regular updates on their parcel, including a two-hour window for delivery on the morning that it is due. Purchasers will also be able to use Yodel’s Xpress service, which enables them to track their parcels online throughout the delivery process and rearrange their deliveries if need be.

Sam Holden, chief commercial officer at Yodel, explains: “With consumers up and down the country continuing to work remotely, online retail is consistently demonstrating its convenience across all sectors. With our specialist skills and expertise in drinks delivery, we pride ourselves on ensuring that delicate goods are handled with care and delivered on time. We’ve seen our partnership flourish with Laithwaite’s Wine over the past 20 years which has given us a solid foundation to build on, and we’re excited to play a part in the next stage of their success story.”

Philippa Strub, Managing Director at Laithwaite’s Wine, adds: “I’ve been incredibly proud of the reaction from our teams this year to continue providing for our loyal customers. Our customer service ratings have been outstanding during a difficult period and our family of winemakers around the world have been thankful to our customers for helping them stay afloat. Needless to say, a long-standing and trusting relationship with Yodel has played a huge part in adapting so quickly.”

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