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GUEST COMMENT Preparing for peak: multi-faceted tactics to maximise results
15 Oct 2019by Katie Woodhead
InternetRetailing Magazine September 2019
Magazine01 Oct 2019
InternetRetailing takes a look ahead to Peak 2019 as the retail industry prepares for the three-months run up to Black Friday and Christmas trading. Features focus on what retailers can learn from peak 2018, how changes in the banking and payments industry are opening up new opportunities, the impact on omnichannel retailing and the changing face of mobile.
In this issue, you will:
- Read insights from Velia Carboni, chief digital officer at VF Corporation, on how the group balances global digital requirements with the needs of individual brands and regions;
- Discover if industry figures point to Black Friday being ‘over’ and whether retailers have to get involved with the weekend of offers;
- Find out how retailers following a subscription model maintain competitiveness and reduce churn;
- Understand how the ease of m-commerce is leading to issues around serial returners, sustainability and consumer debt – and how to make it right.
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