Magazines

Almost half of shoppers plan Black Friday purchases in advance, with AI and social media having limited influence on buying behaviour

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10 Nov 2026

New YouGov research commissioned by Paxon finds 47% of online shoppers mainly buy products they had already planned to purchase during major shopping events, highlighting...

AI Black Friday Limited Peak

Singles Day spend set to top £2.2bn as UK shoppers embrace global retail event

Peak

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10 Nov 2026

by Amanda Vlietstra

UK consumers are expected to spend more than £2.2bn during this year's Singles Day shopping festival, according to new forecasts from Parcelhero.

Ecommerce Peak Singles Day

Black Friday spending set to hit £9.8bn as shoppers plan Christmas bargains

News

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9 Nov 2026

by Amanda Vlietstra

Black Friday spending is set to reach £9.8bn, according to research by VoucherCodes.co.uk. This represents a 3% increase year on year.

Black Friday Customer Peak

Halloween delivers as high street footfall gets 29% boost

Peak

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2 Nov 2026

by Amanda Vlietstra

Halloween falling on a Saturday led to a surge in shoppers hitting the town.

footfall Halloween high street Peak sales

GUEST COMMENT Boxing Day boxes clever: are retailers missing the bigger Q4 sales opportunity?

Opinion

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2 Nov 2026

by Andy Squire

Andy Squire, regional lead at Brave Ads, looks at why retailers concentrating their firepower on Black Friday could be overlooking some of the most valuable...

Black Friday Boxing Day Marketing Peak sales

Online sales help October deliver strongest retail sales growth since January 2025

Data

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30 Oct 2026

by Amanda Vlietstra

Like-for-like sales in discretionary categories (fashion, lifestyle and homewares) grew by 4.6% in October compared to the same month last year.

BDO Ecommerce high street October online sales Peak

Early spending and creative refreshes key to Black Friday advertising success, says Lebesgue

Peak

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29 Oct 2026

by Amanda Vlietstra

Brands can offset rising peak-season advertising costs through earlier campaign planning, stronger creative execution and closer channel alignment.

Black Friday Marketing Peak Retail Media

Online retailers not ready for Black Friday, expert warns

Peak

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27 Oct 2026

by Amanda Vlietstra

Online retailers could miss out on sales this Black Friday if they’re not optimised for AI, an ecommerce expert has warned.

AI Black Friday GEO Peak

Retailers urged to rethink holiday media spend as shoppers start buying earlier

Peak

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20 Oct 2026

by Amanda Vlietstra

Retailers and brands may be missing out on sales by concentrating holiday advertising around Black Friday and Cyber Monday, research suggests.

Black Friday Customer Halloween Peak Retail Media

GUEST COMMENT This year should mark the end of Black Friday as we know it

Guest Comment

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16 Oct 2026

by Thomas Hill

Thomas Hill, former Asda pricing lead and co-founder of HyperFinity, explains why the shopping event needs to change to reward loyal rather than single shoppers.

Black Friday loyalty Peak