In this issue we look at digital maturity and creating true customer centred retail, how cross-channel retailing is affecting staffing, recruitment and management and whether the multichannel supply chain is sustainable for long term growth. Daren Ward from Glue Reply examines seamless integration, mixed reality in store and how technology can move the intrusion line. While Penelope Ody investigates whether multichannel retailers can analyse the in-store experience to the same degree as online. It also contains the retail review for Burberry, insight into retail in France, Korea, the Norway and Brazil, and comment and reflection from our Editor-in-Chief, Ian Jindal.
