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Manchester Airport passengers get cheap taste of luxury through text

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Passengers at Manchester Airport are saving money of last minute access to the airport’s Escape Lounge thanks to an innovative text marketing campaign being run by mobile messaging company Oxygen8, which allows them to get money off on entering the lounge by texting a shortcode. The campaign has already seen an increase in revenue for the Escape Lounge in Terminal One and is now set to be rolled out across Terminal Two at the airport.

All passengers need to do is text the word ‘escape’ to a shortcode provided in the terminal and they can then receive special offers and discounts to the Escape Lounge. Since implementing this campaign in December Manchester Airport have already seen extremely positive results.

Caroline Plant, Marketing Director at Manchester Airport said: “Being able to connect with our passengers is very important to us and as so many people are using smartphones for information it makes perfect sense to provide promotional offers this way. As an airport we want to continue providing our customers with the best service possible whilst still ensuring that our passengers are not overloaded with irrelevant information. We also have a free Manchester Airport app which allows passengers to check the status of flights, features terminal guides and car park booking via their mobile phones.”

Terminal 1 Escape Lounge opened in July 2010 and offers a relaxed environment to start your holiday early and in style. The lounge has separate areas for relaxation and business, including a self-contained meeting or private function room. With fresh food made to order by an onsite chef, there are also some quirky touches such as the Scalextric track and Wii, which will appeal to all ages.

Shane Leahy, Group CEO of Oxygen8 Communications comments, “There is a huge potential for mobile marketing within the travel industry from simple SMS based booking confirmations to transforming the entire travel process. Manchester Airport has taken the first step to unlocking the potential of mobile technologies. This campaign has been a great way to demonstrate the results a mobile campaign can deliver, and we are now looking forward to rolling this service out to the second terminal and working with Manchester Airport on future mobile projects.”

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