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Mapping this month’s multichannel and ecommerce trends

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In today’s Internet Retailing newsletter, we’ve taken a look at some of the multichannel and ecomerce trends that have emerged in our stories during May. We’ve some interesting findings: from the Northern powerhouse of retail, to the two tier shopping locations that are developing as consumers adopt an omnichannel approach to retailing, we bring together some of the month’s most interesting and best-read stories in this post.

Today we also report on how retailers are themselves adapting to changing consumer behaviour – and what those consumers say they’d like to see. Argos has now opened, for example, its first stores within branches of Sainsbury’s as the two look to bring their shoppers more choice, while Karen Millen is using supply chain technology to improve its customer service and Screwfix has reported sales up by more than a quarter in the first three months of its year, a success put down by parent company Kingfisher to the strength of its omnichannel services. Meanwhile, CollectPlus reports that demand for its channel-bridging click and collect services rose by an impressive 91% in its latest financial year, compared to last.

Today’s guest comment is from Farzad Henareh of Stericycle ExpertSOLUTIONS, who considers how companies can best underpin strong supply chain standards, even during peak periods.

Our webinars

The next Internet Retailing webinar will be on June 18, when senior analyst Amy DeMartine from Forrester Research joins LogMeIn senior director, products, Ross Haskell to debate what it is that customers now demand from multichannel and ecommerce retailers, and how retailers can best respond. Delighting your customers with the right support takes place on June 18 at 2.30pm. To find out more and register for the free event, click here.

Jim Davidson, head of research at Bronto Software, returns for his third webinar with Internet Retailing on July 2. He’ll consider what retailers can learn from the two ‘moments of truth’ when shoppers may drop out of the purchasing process – and how retailers can win them back. He’ll also unveil the findings of Bronto research into a shopping cart and product page audit that spans more than 100 retailers. Revenue rescue: saving sales when shoppers stray is at 2pm on July 2. Find out more and register for the free webinar here.

Click to visit the Internet Retailing webinars page to catch up on any that you may have missed.

Our research reports

Our research editors research and produce regular reports on pertinent ecommerce issues. The latest, on Conversion Rate Optimisation, comes from Liz Morrell who explains here why this is a must-read report. Click on the links too to download your free copies of the Seasonal Commerce Report and Customer Experience Report.

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