Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
Site Menu
More
User Menu
More
Amplience
Mention Me
ProSKU
IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

You are in: > Home > Themes > Marketing

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Asda to use AR based spooky treasure hunt at Holloween to drive app downloads and engagement

Linked InTwitterFacebookeCard
Asda is to use augmented reality to transform 406 of its stores into a Big Shop of Horrors to mark Halloween on Saturday 26 October. Shoppers will be greeted by Sir Spook and his colleagues as they are guided round stores on a free haunted hunt in a move designed to encourage more people to download the retailers app and to engage with the brand.

After the success of the UK’s first-ever Augmented Reality Easter Egg Hunt earlier this year, Asda is again working with AR specialist Zappar to create the Halloween event, allowing customers to play games along the way and take home a Halloween prize.

By downloading the free Asda app onto a smartphone or tablet and zapping the trapdoor in the store foyer, Sir Spook will begin the haunted hunt. Shoppers will have a virtual shopping list that they will need to fulfill by solving his riddles and finding the other trapdoors around the store. Once completed, the successful hunters will receive a free gift to take home.

Freaked out shoppers will meet Sir Spook’s colleagues on the journey, have the opportunity to pose for photos with Sir Spook, and take home a Sir Spook mask. Asda staff will be on hand to help those without a smartphone and a special zappable edition of the Asda magazine will be available for those that cannot make it to a store.

This exclusive experience is free and customers should download the Asda app in advance to get ready for the hunt and for their chance to win £100.
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter