Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
Site Menu
More
User Menu
More
Amplience
Mention Me
ProSKU
IRUK Top500 The Customer Report: 2018

IRUK Top500 The Customer Report: 2018

You are in: > Home > Themes > Marketing

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Superdrug customers can buy from the pages of its magazine using mobile

Linked InTwitterFacebookeCard
Superdrug customers can now use their smartphones to watch videos and buy goods straight off the pages of the retailer’s own magazine, Dare, using their phone camera and digital watermarking technology.

Readers of the Dare February issue will be able to use their smartphones to view interactive video content and access exclusive news and tips by scanning digital watermarks embedded in the magazine. The project will be extended this year to also allow for the purchase of goods from the page.

The new-look magazine, published by the River Group, now mirrors Superdrug’s “take another look” marketing message and is distributed in-store and on the street in London. Street distribution will expand to eight major UK cities in March.

The revamped magazine is the company’s latest attempt to narrow the gap on market-leader Boots. Last month Superdrug announced it is to launch a loyalty scheme to rival Boots’ Advantage card.
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter