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Mobile sales creeping up in UK as Christmas approaches, benchmark suggests

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More traffic and more sales are coming from mobile devices in the UK than ever before, suggests the latest Benchmark from Affiliate Window – with 31,000 sales originating on a mobile or smartphone every day.

According to the stats 41.75% of traffic originated from a mobile device – up from 40.47% in September. 21.85% of traffic came from a smartphone – up from 20.11% in September, leading to 34.23% of sales originating from a mobile device – up from 32.54% in September.14.34% of sales came from a smartphone – up from 12.93% in September

Affiliate Window’s latest figures show that Android smartphones accounted for 27.80% of smartphone traffic and 26.48% of sales, while Android tablets accounted for 36.92% of tablet traffic, but only 20.57% of sales.

Tablet devices converted at 5.54% while smartphones dragged down the overall mobile conversion rate – converting at 3.14%. iPad typically converts at 3 percentage points above Android tablets and iPad users not only convert at a much higher rate than their Android counterparts, but also spend significantly more when they do.

Download the full monthly benchmark here

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