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Mobile messaging enhances Hermes parcel delivery experience

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Delivery company Hermes is upping the game in how it keeps consumers up to speed on where their package is, with the roll out of a range of messaging services.

As part of the delivery company’s ‘Digital Futures’ programme, Hermes will be using IMImobile’s enterprise cloud communications platform, IMIconnect, to power millions of delivery notifications each month on behalf of their retail customers.

Customer journeys built in IMIconnect currently include returns management; geo fencing, which provides customers with the ability to track their driver; as well as ‘SafePlace’ photo. This provides consumers with the added confidence that their parcel has arrived even if they are not at home.

IMIconnect enables Hermes to significantly speed up the design of innovative customer journeys with its low-code, visual flow builder, out-of-the box integrations with CRM, marketing and Contact Centre systems, and multichannel messaging APIs. The platform has allowed Hermes to easily configure new messaging journeys in a matter of weeks and enhance the overall end to end user experience for its retail clients, its B2B ParcelShop clients and for customers who have placed an order.

Chris Ashworth, Chief Information Officer of Hermes explains what the shipper is offering: “IMImobile has seamlessly integrated with our existing systems and enabled us to enhance parcel notifications and tracking for our retail clients and their customers. We see technology as the biggest differentiator in our industry and digital transformation will be crucial to helping us stand out in a competitive landscape.”

Jay Patel, Chief Executive at IMImobile, adds: “We are delighted to be working with Hermes, one of the UK’s leading parcel delivery companies, to support its award winning ‘Digital Futures’ programme. Our scalable enterprise CPaaS platform, IMIconnect, has enabled Hermes to rapidly deliver innovative new customer journeys to power millions of parcel notifications. We are excited about the prospect of working with Hermes on future initiatives.”

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