Halfords today said more of its sales were made online than ever before over the Christmas period. Some 10.9% of its retail revenues were taken online in the 15 weeks to January 11 as customers opted for more convenient ways of taking delivery of their orders.
In an interim management statement the automotive-supplies-to-cycling multichannel retailer said total sales grew by 1.6% in the 15 weeks and by 0.8% in the 41 weeks to January 11. Retail sales were 0.1% ahead in the 15 weeks, but down by 1.2% in the 41 week period, while autocentre sales showed stronger growth, up by 12.4% in the 15 weeks and 15.4% up in the 41 weeks.
Like-for-like retail sales were 0.4% up in the 15 weeks but down by 0.9% in the 41 weeks.
Chief executive Matt Davies said the company was pleased with the growth in service-led areas of retail. He added: “We aim to improve significantly the Halfords customer experience and develop category opportunities where our brand is under represented in areas such as cycling parts, accessories and clothing; we are on track to deliver this expanded offer in the next financial year.
“Together with this and a number of other initiatives outlined earlier in the year, we aim to drive sustainable revenue growth and deliver value for our shareholders.”
More than 10% of Halfords sales now made online
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