Despite mobile commerce delivering some 15% of online retailing globally, two thirds of mobile shoppers abandon their carts at checkout, a worrying study by Jumio has revealed.
According to the research, 51% abandon their cart because they don’t feel confident in actually making the purchase, while 47% give up because the checkout process is perceived as too long. 23% more give up because the purchase doesn’t go through, says the study.
According to Jumio’s study: “Whether these are the real reasons or whether people are imposing a cooling off period, are worried that they should be getting back to work or concerned about payment safety in the m-commerce channel it is clear that more needs to be done to make sure m-commerce is making the most of the obvious market demand.”
The company – naturally – offers some top tops for retailers looking to try and overturn this worrying drop off rate and fully exploit m-commerce.
The company suggests:
1.Reduce Payment Friction
2.Design for Mobile first
3.Hold My basket for me
4.Casual or Valuable? Know your customer
5.Calm Customer Fears