Morrisons’ customers can now do their full shop on Amazon.co.uk as the retailer and the marketplace extend their relationship.
The move will make Morrisons full range accessible to customers that use Amazon.co.uk and the Amazon app. Prime members can find the Morrisons products including everyday essentials, Morrisons The Best range and Morrisons Market Street selection on Amazon, including bread freshly baked by Morrisons bakers and hand finished cream cakes from its cake shops.
The range also includes handmade products from Morrisons’ butchers and fishmongers, and a selection of fruit and vegetables by quantity, providing even more choice.
Users of the service will also benefit from free same-day delivery on orders over £40 as part of their Prime membership. Orders are hand-picked from local stores by dedicated Morrisons staff and delivered to customers by Amazon Flex Delivery Partners.
Launching today in Leeds, the service will be rolled out nationwide in the coming weeks and gives Morrisons an edge in the highly competitive grocery delivery market, which is hotting up as more and more shoppers shop online for food in the pandemic.
Doug Gurr, Amazon UK Country Manager, comments: “The launch of Morrisons on Amazon means increased visibility for Morrisons’ incredible service and selection, as well as an even greater choice for our customers. We’re always looking at ways to make Prime even better and this expansion of our relationship with Morrisons means that millions of Prime members can soon order their weekly groceries from their local Morrisons shop, with same-day delivery, at no extra cost.”
David Potts, Morrisons Chief Executive, adds: “Morrisons on Amazon will build on our partnership with Amazon, making our good quality, great value food even more accessible through Amazon.co.uk and the Amazon app. It will give more and more customers the option of receiving Morrisons groceries straight to their doorstep, including freshly prepared products from our brilliant Market Street colleagues.”
Morrisons has already done well out of the pandemic shift to online grocery, with figures from Kantar out earlier this week showing that it saw the biggest growth in online shopping over the past 12 weeks, up 13.6%.
It has also extended its two-hour delivery of essentials using Uber Eats to more than 30 stores across the UK.
Meanwhile, Amazon has moved rapidly into the grocery delivery business leveraging its Prime same day delivery to bring convenience to food shoppers, as the battle for customer loyalty pivots into one based around convenience and availability of delivery slots.
This has prompted Tesco to cut the fee for its deliveries and Asda to pledge to have 1 million delivery slots in place by 2021.