Men’s suits and formalwear retailer Moss is piloting an advanced virtual try-on tool on its website, enabling shoppers to see themselves on the screen in various outfits.
Moss, previously known as Moss Bros, has partnered with Anthropics Technology to add its virtual try-on plug-in feature – Zyler – to moss.co.uk.
Zyler, which has previously been used by John Lewis for its rental offering, enables customers to upload a headshot and sizing information. They can then try various combinations on virtually.
Read more: Moss putting rental growth on its roadmap
The AI-powered solution is designed to satisfy consumers’ need for convenience, personalisation, and a seamless shopping experience. The technology company says it is also a fun and interactive way for retailers to improve their shopping experience.
“By offering a more convenient and realistic experience for trying on clothes prior to purchasing, we believe Zyler has the potential to redefine the entire landscape of the menswear industry,” explained Alexander Berend, CEO of Anthropics.
“Our goal is to empower customers with a seamless, lifelike virtual try-on experience that not only enhances their shopping journey but also increases confidence in their purchasing decisions.”
The image processing company claims Zyler can also lead to a 10% reduction in returns, as around 35% of shoppers will see themselves in the clothes online before they arrive. Additionally, it reports customers are more likely to become repeat buyers, as emails using Zyler have 3x higher click-through rate compared to emails with generic model images.
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