Convenience retailer Co-op has re-introduced its virtual wine tastings, giving its members exclusive access to the producers behind its wine range.
First introduced during the pandemic, the monthly tastings will be hosted on Zoom and feature the winemaker and a member of Co-op’s wine buying team. Each session, available for members to book on Co-op’s website, will look at two different wines with participants receiving advance notice on which wines will be featured.
The next tasting, which will showcase Co-op’s Irresistible Rioja and Irresistible Rioja Blanco, will take place on 24 April and will be hosted by Muriel Wines producers Javier Murua and Chema Ryan.
Sarah Benson, wine buyer at Co-op, said: “We’re fiercely proud to work with some of the world’s finest winemakers for our own-brand range, and we’re thrilled to offer our members exclusive access to learn first-hand how our wines are produced. We know our virtual tastings were incredibly popular during those lockdown days and wanted to bring this back in response to demand.
“As a co-operative, our members are at the heart of our business and help shape how our business is run. We often engage with our members for our wine range – from helping to design our new Irresistible Pais label to choosing the right hue and bottle for our Irresistible Solo Rose. Hearing directly from our members about our wine range is important, and these tastings are just another way we can connect with them.”
Last week, Co-op made its member price benefits available for ecommerce customers, delivering savings for shoppers via the app or website, and boosting its membership growth goals
Hear from Dean Harris, head of Co-op media network, at MediaX on 11 June 2024. This brand new event explores the experiences of well-established retailers in the retail media space, and new entrants and the agencies who are helping make things tick. It uncovers any entry barriers and discusses what advertisers, particularly in the FMCG sector, should consider when making investments.
Stay informed
Our editor carefully curates two newsletters a week filled with up-to-date news, analysis and research, click here to subscribe to the FREE newsletter sent straight to your inbox and why not follow us on LinkedIn to receive the latest updates on our research and analysis.
