M&S has reduced the prices of over 100 kidswear products by up to 20% , stressing there will be “no tricksy pricing”.
Focused on its ‘everyday essentials’ kidswear range, pieces include its cotton rich hoodie (£10 formerly £12 for age 2-6 years and £12 formerly £15 for age 6-16) and joggers (£8 formerly £10 for age 2-6 years and £10 formerly £13 for age 6–16 years) as well as range of sweatshirts, leggings and t-shirts which now start from just £5.50.
Furthermore, M&S said it would continue to focus on quality or high sourcing standards, as it invests in product style, fit and fabrics, replacing core fibres with preferred alternatives.
All cotton in M&S clothing continues to be sourced through Better Cotton, organic- or recycled-certified, plus the entire ‘everyday essentials’ range has been upgraded with new and improved supersoft brushed fabrics for added comfort, with less prints and more stylish graphics.
M&S added that its kidswear is designed to be durable to enable it to be hand-me-down quality or recycled through the M&S Plan A ‘Another life’ clothes recycling scheme. This is just one of the many ways M&S is driving a more circular economy, as part of its Plan A roadmap to net zero.
Alexandra Dimitriu, kidswear director, clothing & home said: “Now more than ever, customers are looking for trusted value. When it comes to clothing, we know value is more than just the product’s price – they also want confidence that it is made well and made to last and offers versatility. As more families choose to shop with us, we’ve focused on investing in the price and quality of our Kidswear to ensure our customers get the first price, right price.”
The UK Fashion report looks at how M&S’ efforts in revamping its fashion offer have not gone unnoticed by UK fashion shoppers. A company profile stressed M&S is reinventing itself as an icon of style and continues to build its brand portfolio.
Read the full M&S profile in the RetailX UK Fashion 2024 report. Kurt Geiger, Secret Sales, Zara, Boohoo and Cider are also looked at in detail.
Download the UK Fashion Sector Report 2024 for an in-depth analysis of the UK market, its customers, brands and how it differs to the rest of the fashion world.
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