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Net-a-Porter founder’s discount fashion site goes live

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TheOutNet.com, the new designer clearance site from Net-a-Porter’s Natalie Massenet, has now gone live.

TheOutNet.com is pitched as “the ultimate in chic discount shopping” and aims to become a global shopping destination for bargain-priced designer fashion. “TheOutnet offers every style hunter the opportunity to find that designer item that will set their heart a-flutter,” the company says. “As part of the Net-a-Porter group and with continuing relationships with our favourite designer partners, theOutnet is able to stock a dazzling array of designer looks. We are able to guarantee authenticity with each and every item sold on the site.”

“Each month theOutnet hosts time-limited Pop-Up Sales, Giveaways and Going, Going, Gone Sales that will give you that ‘get it before it goes’ buzz. The Pop-Up Sale will host themed designer sales that will be available for a limited time. The Going, Going, Gone Sale is a new way for the fashionista to snap up a designer label at an irresistible price — watch the price drop as the clock ticks but hurry or you may lose it.”

“Great fashion won’t disappear — it will go to theOutnet and we are delighted to create a vibrant, fun and edited destination for the global sale shopper to call her own,” says Massenet.

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