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Reevoo adds a new twist to customer reviews

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Reevoo has launched Feel-Like-Love, a new way of accessing reviews, based on its database of five million customer reviews, that features real time opinions from shoppers who own the product a customer is thinking of buying.

The Feel-Like-Love machine is designed to be a fun way to find out what consumers think of electricals and gadgets. Shoppers can find the perfect gift quickly or avoid purchase mistakes by looking at reviews from shoppers that contain the words “feel“, “like“, “love” or “hate“. Viewers can then click through to the website, where they will be offered a wider selection of opinions on the product they have clicked.

“Think of Feel-Like-Love as a sort of talking shopping list that speaks the minds of thousands of shoppers who have tried the product before you buy it,” says Richard Anson, CEO of “The scrolling list offers a snapshot of their views as users — both positive and negative — forming a useful guide for online shoppers with an itchy mouse finger. Shoppers can click through to the full range of opinions on the site.”

The Feel-Like-Love application can also be embedded into blogs and social networking sites, taking Reevoo’s review content well beyond the ecommerce sector.

The key words were selected to see the strength of emotion that people feel for everyday electrical products in their home, says Reevoo.

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