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Prime Wardrobe launch brings Amazon into the ‘try before you buy’ era

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Amazon has rolled out its try before you buy service for Amazon Fashion, joining the growing throng of apparel retailers letting shoppers try before they pay.

Prime Wardrobe, which aims to make shopping for fashion more convenient is available exclusively to Amazon Prime members and allows members to have fashion products delivered free of charge, try them on at home, then only pay for the items they decide to keep. 

Members can select between three and eight items for free delivery and no upfront charge. On receipt of the order, shoppers have seven days to decide what they like and then pay only for what they want to keep and return the rest. Returning unwanted items is free and easy with a resealable bag and prepaid label. 

“Whether you want to try out some new wardrobe staples, the latest seasonal trends, or need new clothes for the family with the option to try multiple sizes, colours, and styles – Prime Wardrobe makes shopping at Amazon easier than ever,” says Susan Saideman, Vice President of Amazon Fashion Europe. 

“Fit is an important factor when it comes to buying clothes and shoes, and with Prime Wardrobe, Amazon Prime members can try their purchases in the comfort of their own home at no extra cost,” adds Xavier Garambois, Vice President of Amazon EU Retail. “We are excited to bring this service to Amazon Prime members in the UK following its successful launch in the US in June.” 

Fashion brands available from the new Prime Wardrobe service include Calvin Klein, Tommy Hilfiger, Levi’s, Esprit, Miss Selfridge, Lacoste, Love Moschino, New Look, Aldo, Puma, Ted Baker, New Balance, LK Bennett, Vans, Pepe Jeans, French Connection, and more.

Amazon’s private label fashion brands, which are exclusive to Amazon, are also available with Prime Wardrobe and include selection from find., (Amazon’s street style inspired fashion range for men and women), Iris & Lilly (lingerie and swimwear), Truth & Fable (women’s occasion wear), Meraki (elevated basics for men and women), and athleisure brand Aurique. 

Image: Amazon

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