While almost every retailer now understands the importance of providing a compelling online experience, fewer of them are extending the benefits of digital into their physical stores. Companies that do so can build the same personalisation and loyalty into the in store experience. However, challenges around staff and prioritisation mean that these benefits are often left unrealised.
This whitepaper, produced in partnership with Microsoft, explores these issues as it reveals the stark missed opportunity – our survey found that only 18 percent of retailers polled were happy with their in store experience.
Included in this whitepaper:
â— How Amazon, Debenhams and Dixons Carphone are enhancing the experience in their physical shops
â— How deploying AI in stores can help retailers connect customers with personalised promotions and loyalty accounts
â— Key results from our survey into how retailers are doing at collecting, handling and taking advantage of customer data