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Lights, Camera, Action

How to create, distribute and manage video content to drive ecommerce

This white paper, written in partnership with  Cloudinary, will outline the familiar ideas of the power of video content and why it is important, but will expand on the practical issues that will often hold people back; how to create, manage and distribute video content at scale and across channels and platforms, avoiding a siloed approach to video storage.  

Video is undeniably one of the most powerful tools available to retailers in the internet age.


With this in mind, it is now vital for all retailers to look at how they leverage the power of video. From simple product galleries to in-depth product demonstrations, from webinars to customer testimonials, video is increasingly key to driving how shoppers interact with brands and products, how to make them stand out from the crowd. 

Some 51% of marketers believe that video has the best ROI of all content . Yet how to create, edit, manage and distribute video across devices – and across a whole retail business – at the scale needed to satisfy the massive and growing hunger for video content is a real challenge. 

So, pull up your director’s chair and cry “Lights. Camera. Action!” and find out how to make video work for your business. 

Included in this whitepaper:

  • The commercial drivers of video – How to take advantage of the huge popularity of video content
  • Producing the right content –  What to produce and where to focus your effort
  • Managing video across the organisation – How to manage, adapt and develop content to meet your range of needs
  • Measuring effectiveness and improving ROI – How to understand the performance of your video content
  • Future-proofing your video strategy – Things move quickly in digital marketing don’t get left behind
  • Five excellent case studies from ASOS, Sweaty Betty, Ted Baker, HolidayIQ and Harley Davidson

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