Customers using Sainsbury’s ultra-rapid EV charging service, Smart Charge, will be able to collect Nectar points making it the first electric vehicle (EV) charging service in the UK to offer a national loyalty scheme.
All Smart Charge customers with active Nectar accounts will be able to charge their EV and collect Nectar points from the end of this month, collecting one Nectar point for every pound spent. EV drivers without a Nectar account can quickly and easily register via the Nectar app or website, or get a card in Sainsbury’s stores and register at home.
Smart Charge is an ultra-rapid EV charging network with over 400 charging bays and counting. The service has already proven to be a hit with drivers as a reliable, accessible and easy-to-use charging solution for their electric vehicle, with more than 65,000 hours of charging to date. Ultra-rapid’ is the fastest type of EV charging currently available on the market and Sainsbury’s offering is powered by 100% renewable energy.
The news coincides with the launch of the retailer’s 50th Smart Charge EV charging location today, with 12 new bays now available at the Sainsbury’s London Enfield Superstore. Just off the A10, the new site is ideally placed for EV drivers heading in or out of the city.
While, Nectar is one of the UK’s largest multi partner loyalty scheme offering users the ability to spend points at top consumer brands including Sainsbury’s, Argos and British Airways.
An exclusive company profile in the recently published RetailX DigitalX 2024 report looks at the huge advantage of being one of the UK’s biggest supermarkets with a popular loyalty programme. Nectar provides huge amounts of data for Sainsbury’s to work with.
This case study is one of 11 in the report with others including Shein, Ugg, Deckers Brands, John Lewis, Sweaty Betty, Nike, HP, L’Oreal, Pepsico and Kingfisher.
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