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YouTube group Sidemen debuts bricks-and-mortar store at Bluewater Shopping Centre

YouTube group the Sidemen are opening the doors to its first-ever retail store tomorrow (15 July 2023) at Bluewater Shopping Centre, Kent.

The 6000sq ft store, on the Upper Rose Gallery of Bluewater, will be the only place customers can purchase Sidemen merchandise, other than its website.

According to the group, which is made up of rapper and boxer KSI, Miniminter, TBJZL, Vikkstar123, W2S, Behzinga and Zerkaa, the store will be stocking exclusive merchandise alongside some of its limited edition ranges.

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“We are delighted to announce the upcoming launch of the first-ever official Sidemen store here at Bluewater this summer,” Bluewater centre director James Waugh said.

“With the ever-changing landscape of physical retail, it is important for us as industry leaders to bring digital-first brands to the centre and ensure our guest experience evolves and is enhanced.”

Sidemen Clothing MD Matt Peters added “The Sidemen are undeniably pioneers in the rising world of creator-led brands and this is another huge moment which further cements that.

“The Sidemen and team at Sidemen Clothing are incredibly excited about the launch of our first-ever store at Bluewater. I’m looking forward to seeing the brand evolve in the retail space and create a closer connection to the Sidemen fans.”

The news comes as a raft of online-only retailers have launched pop-up stores including the likes of fast-fashioned retailer Shein, online-marketplace Ebay, and even social media platform TikTok.

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Find out some of the ways that retailers, brands and marketplaces are use Facebook, Twitter and Instagram to localise their presence to the European market in the RetailX 2023 Europe Growth 3000 report.

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