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Ecommerce industry has a 26% gender pay gap: study

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In ecommerce, men are on average paid more than £14,000 more than women
In ecommerce, men are on average paid more than £14,000 more than women

There’s a substantial 26% gender pay gap in the ecommerce industry, new figures suggest today.


On average, men are paid £14,041.98 more than women, according to a study by ecommerce and digital recruitment agency Cranberry Panda. It found that the average salary for men comes in at £60,606.27 while women earn an average of £45,564.29. The figures come from the agency’s survey of 640 UK adults between the ages of 25 and 65 at all levels of the ecommerce industry - from assistants to directors, VPs, owners and partners, and carried out between January 8 and February 20 2018.


The pay gap is more pronounced at board level, where men earn an average of 36% more than women.


More than half (57%) of men earned, on average, more than £45,000, compared to 39% of women. Most people working in an ecommerce job were based in London - at 62.1% of respondents, while 33% worked in a company of more than 1,000 employees. More than half (58%) worked in ecommerce teams of between one and 50.


“We expected to see some evidence of a pay gap across the ecommerce industry,” said Jonathan Hall, founder and chief executive of Cranberry Panda, “however we didn’t expect to find such disparity in salary. The salary gap across different levels of seniority within the ecommerce industry shows just how prominent this issue is.”


The study points to issues beyond the gender pay gap. Most (80%) respondents said they were putting in overtime every week, but only 5% were being paid for it. That’s having a knock-on effect on work-life balance, with almost 48% of respondents at director and VP levels unhappy with their work-life balance.


“There is clearly a lot of work that needs to be done within the ecommerce industry,” said Hall. “With 95% of those working overtime for no renumeration, businesses risk letting their employees feel undervalued; this will eventually take its toll on employee retention.”


Photo: Fotolia

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