Renault Group has bought the UK start-up behind a digital platform that connects car owners to garages for car maintenance. The acquisition of Fixter is part of the car giant’s strategy of digitising its after-sales business unit. It’s also an example of how the customer experience can move fully online, through a single platform.
Car owners can use Fixter to get their car serviced without ever leaving the house. They use the platform to book their car in for MOTs, services and maintenance, with Fixter making all appointments, getting quotes, negotiating prices, collecting the vehicle from work or home and returning it once the work is completed.
Renault says the acquisition is part of its commitment to offer its customers the best quality, speed and price for after-sales repairs and maintenance.
Hakan Dogu, SVP global after-sales at the Renault Group, says it is “thoroughly modernising our after-sales value chain in order to better meet our customers’ expectations”. Dogu adds: “By acquiring the Fixter start-up, we will be able to combine the expertise and strength of the group and its network with Fixter’s agility and knowledge of all the digital aspects of automotive maintenance. We will thus be able to offer services of the highest quality and accelerate the digitalisation of our activities.”
The Fixter platform was founded by Limvirak Chea, Frédéric Dermer and Cristian Vrabie in London in 2017.
Chea, chief executive of Fixter, says: “We are delighted to have found in Renault an industry partner who shares both our vision and our ambition to reinvent vehicle maintenance for the future – simple, transparent and hassle-free. The expertise and resources of a major group like Renault, combined with Fixter’s agility and start-up mindset, will help us to go even further and faster in this revolution.”