Virgin Wines launches shop-in-a-shop on Moonpig website

Virgin Wines is focusing on the gift potential of the products it and its partners sell. Image courtesy of Virgin Wines

Virgin Wines is focusing on the gift potential of the products it and its partners sell. Image courtesy of Virgin Wines

Virgin Wines is now selling wine online via Moonpig, operating a shop-in-a-shop on its website. 

Virgin is initially offering a range of 32 products – from individual wines to boxes of six – from its shop on the Moonpig website. Eight of the products are exclusive to the site. Through the partnership the two aim to offer a more convenient experience  for gift buyers. Shoppers via the Moonpig website can order up to a last order time of 9pm for goods to be dispatched that day. The Moonpig app also sfeatures reminders of customers’ important dates. 

David Rimmer, commercial director at Moonpig, says: “We partnered with Virgin Wines, a well known authority in wines, to help us curate a range we know will satisfy all of our customers. The range consists only of the best reviewed customer favourites and wine connoisseur recommendations, so our customers can trust that any wine they buy with us will be the best quality and deliver with a bang.”

Jay Wright, chief executive of Virgin Wines, says: We’ve long admired Moonpig and are delighted to be working with them on this exciting and innovative partnership. Both businesses are committed to delighting customers with outstanding quality and value and we are sure this beautifully packaged range will prove to be extremely popular.”

Virgin Wines is a Top500 retailer in RXUK Top500 research. 

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